Videophiled TVD: ‘Arrow: Season Two’ misses its Netflix mark to push disc and digital sales

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The second season of Arrow, the first major TV superhero success story in the wake of the “Dark Knight” / Marvel Universe revolution, arrives on Blu-ray and DVD today, as well as full-season digital purchase.

It was also supposed to become available on Netflix streaming over the weekend. Originally scheduled for Sunday, September 14, the Netflix release was pushed to October 8 at the last minute. That’s the same date as the Season 3 premiere, which means no binge streaming to catch up before the new season beings. Disc and digital purchase is the only way to see the second season until then (you can watch five select episodes of the second season on Hulu, but that’s it).

It’s proven good business to make previous seasons available a couple of weeks in advance of the new season to build up excitement among fan and entice new viewers to tune in but Warner Bros. Television, which produces the show, has its eye on sales this time. The last minute delay is designed to boost sales on Blu-ray, DVD and digital platforms.

Arrow is the type of show that generally does well in disc sales—genre-oriented with a passionate fan base that likes to own its favorite series—and the disc editions are packed with supplements and include Digital HD Ultraviolet episodes for streaming.

Fans were not happy and the fan-oriented sites have tripping over themselves to get the details ever since the series failed to appear on Netflix on Sunday.

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