Warner Home Video is offering customers who own Warner HD-DVD titles the opportunity to trade them in for Blu-ray editions, a bit of goodwill extended to those who chose the wrong side in the early high definition format wars. The “Red2Blu” program is not exactly free – there is a $4.95 fee per disc, plus a shipping and handling charge – but it looks fairly easy to use and it’s a nice gesture. I hope some of the other labels will follow suit.
Here’s the press release sent out by Warners today:
WHV has announced a new program, “Red2Blu,” for those who want to upgrade titles they currently own on HD-DVD to Blu-ray. By visiting Red2Blu.com, consumers can trade up virtually any of their WHV HD-DVD titles (up to 25) for the same title on Blu-ray for a small fee plus shipping and handling. For details and restrictions, visit Red2Blu.com. “Red2Blu” is available to residents of the United States only.